ADVAN I6 | Official Video
Advan wanted a video product for their new Advan I6. Targeting young and elegant audience that also showcased some of the phones key features. We wanted to reinterpret the notion of minimalistic elegant. We were inspired by phone it self that explored this visual language and we also combine minimalistic forms instead—ones that embody the movement and dynamic freedom.
The biggest challenge for us was maintaining the tactile nature in the final result. We loved the idea of working realistic render to create something real texture from phones, but with everything that we make, we want it to be evident that there is the presence of the future phones
Client : Advan Indonesia
Design & Animation : Duality Studio
Audio & SFX : Rico Yan Putra Sinambela